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Mass Communications: Strategic Communication

Welcome to the mass communications subject guide.

Strategic Communication

Strategic communication is typically communication with a purpose for a variety of businesses, including government agencies. It is communication that serves to introduce and define the company's identity, purpose, and services. Public relations, branding, advertising, market research, and marketing play a part in this field.


Jobs in this field include:

  • Director of Communications and Creative Services
  • Social Media Content Manager
  • Outreach and Communications Specialist
  • Enrollment Communications Manager
  • Communications Coordinator
  • Director of Communications and Content Strategy
  • Communications Associate, Media Monitoring
  • Strategic Communications Lead
  • Development and Communications Director
  • Marketing Strategy and Public Relations Coordinator
  • Public Affairs Specialist



Public Relations