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ILO 1: Effective Written, Verbal, and Visual Communication: Definition

What is Effective Communication?

Institutional Learning Outcomes #1 Definition

Effectively and clearly communicate through verbal, written, and visual means to increase knowledge and understanding or to promote change in a listener, reader, or observer respectively


  • Students will effectively communicate in verbal, written, and visual form.

From Lincoln University's Institutional Learning Outcomes - Accessed May 2021

Technical Definition

"At its foundation, Communication focuses on how people use messages to generate meanings within and across various contexts, and is the discipline that studies all forms, modes, media, and consequences of communication through humanistic, social scientific, and aesthetic inquiry."

From the The National Communication Association Accessed May 2021